18 years on both sides of the table — brand & retail. From distributor to shelf to consumer — I've managed every stage of the commercial chain.
I treat your business like it's my own. That means I go the extra mile, I'm straight to the point, and I stay invested in your results — not just the deliverable. Integrity. Passion. Enthusiasm. That's why my clients trust me and keep coming back.
Let's Talk BusinessWhy BuildYoBizz
I started my career in 2008 — from field work, product training, and marketing campaigns
to sales process setup, key account management, and market analytics.
I know both the marketing and the sales side from the ground up.
What my clients value most isn't just the expertise. It's the approach:
I treat their business like it's my own. I'm their business advisor, not just a consultant —
transparent, direct, and genuinely invested in the same goal:
getting their brand the best possible position on the market.
I don't deliver a report and disappear. I put in the extra effort because our goal is the same — the best possible placement and performance for your brand. My clients notice the difference.
Marketing and sales, brand and retail. I've worked with leading market brands across selective, mass retail, and pharmacy — from field education and campaigns to retail negotiations and business analysis.
Transparent, honest, efficient. I think strategically and communicate directly — no fluff, no wasted time. My clients get clear recommendations and a partner who makes their job easier.
A digital enthusiast who adopts modern tools fast. From business analytics to AI-powered workflows — I use whatever gives you the clearest picture and the fastest results.
What I Do
Market analysis, channel strategy, and the right retail contacts to get your brand listed without the years of trial and error.
From pitch deck to shelf. I prepare the commercial proposal, identify the right buyers, and lead the negotiation. Post-listing, I manage performance, rotation, and expansion.
Portfolio optimization, assortment decisions, pricing architecture, and trade marketing programs aligned to retailer requirements across Selective, Mass Retail, and Pharmacy.
Is your current distributor truly delivering? I benchmark performance against market potential, identify gaps, and recommend — or lead — a transition to the right partner.
Centralized sales reporting, KPI frameworks, and team alignment. Systematic, measurable, scalable.
Specialized in dermocosmetics and pharmacy channel — KAM of leading pharmacy chains, KOL management, pharmacist training programs.
Market Coverage
Channel 01
Premium and controlled distribution — perfumeries, department stores, and selective beauty specialists. Brand positioning, premium pricing, and exclusive placement.
Douglas · Müller
Channel 02
Drugstores, supermarkets, and hypermarkets. High-volume, shelf-optimized, margin-focused. The channel where most brands win or lose — and where I have the deepest understanding of what a customer wants.
dm · Bipa · SPAR
Channel 03
Dermocosmetics, skincare, and pharmacy-exclusive brands. KOL management, pharmacist education, and building recommendation-driven sell-out at chain level.
Farmacia · Mandis Pharm · Primapharme
Channel 04
E-commerce across major beauty platforms and pharmacy online channels.
Zalando · Flaconi · Parfumdreams
About Ivana Krešić
"I care about my clients' business as if it were my own. That's not a tagline — it's how I work. And it's why they trust me."
I started my career in 2008 — from field work and product education to marketing campaigns,
KAM, and regional sales strategy. Over 18 years I've worked across every layer of the cosmetics
industry: marketing, sales, brand management, and retail development.
I founded BuildYoBizz to bring that full-spectrum expertise directly to brands and distributors
who want a real partner — not a generic consultant. My approach is transparent, positive,
and straight to the point. I invest extra effort so my clients don't have to —
because we share the same goal: the best possible result for the brand.
Get in Touch
Whether you're a brand looking to enter the market or a distributor optimizing your portfolio — let's talk. First conversation is always free.
Start the Conversation